Following the Money: How Greed Could Cost Us The WNBA Season
On June 24, 2024, the WNBA formally announced that it had reached a new media rights deal with Disney, NBCUniversal and Amazon. This deal had been negotiated as part of the larger NBA deal, which split media rights between the three companies. The numbers were astronomical compared to any influx of revenue the WNBA had ever received to that point. The deal was worth $2.2b, paid over 11 years, making it worth $200m a year through 2036. This could rise to $300m annually, with the WNBA planning to add more partners. This was great news to fans, as now 125 games would be on national television. It was even better news for the players, because for the first time in the league’s history, the league had reached a level of self-sustainability and profitability. Let's rewind here a little bit. Six years before this deal was signed, things were a little different in the WNBA. Only eight of the twelve teams were turning a profit, and the NBA was subsidizing the league's losses every year....